If you have bought tape from us before, the roll in your hand has not changed. What has changed is everything around it.
If you have bought tape from us before, the roll in your hand has not changed. The film, the adhesive, the core, the people who make it: all the same. What has changed is everything around it.If you have bought tape from us before, the roll in your hand has not changed. The film, the adhesive, the core, the people who make it: all the same. What has changed is everything around it.
For three generations SB Tape Group has made tape in Malaysia, and for most of that time it sat on the shelf looking like every other roll. Same plain packaging, same routine. We wanted tape you could pick out from across the shop, that told you what it was for before you read the label, and that felt like it belonged in the everyday moments it turns up in. The DIY fail. Moving day. The school project due tomorrow.For three generations SB Tape Group has made tape in Malaysia, and for most of that time it sat on the shelf looking like every other roll. Same plain packaging, same routine. We wanted tape you could pick out from across the shop, that told you what it was for before you read the label, and that felt like it belonged in the everyday moments it turns up in. The DIY fail. Moving day. The school project due tomorrow.
So meet SweetTape. Six tapes, each with its own colour and its own job, and one belief behind all of them: good tape should stick by you. Look for the new rolls at selected MR. D.I.Y stores, and if your usual shop does not have them yet, tell them to write to us.So meet SweetTape. Six tapes, each with its own colour and its own job, and one belief behind all of them: good tape should stick by you. Look for the new rolls at selected MR. D.I.Y stores, and if your usual shop does not have them yet, tell them to write to us.
